The Data Dictionary
Access the complete Data Dictionary
Learn how to configure successful B2B systems and better navigate the present-day disruptions to the digital information industry.
Your essential guide to the key platforms, providers, and processes that make up the B2B marketing ecosystem.
The system B2B marketers rely on is in the process of total transformation.
If your job consists of marketing a product or service to other businesses, that reality is either terrifying or wildly exciting. It’s the question every CMO and CRO must ask: is this a moment of destabilization or one replete with unprecedented opportunity?
Your answer will entirely depend on how well you understand the elements that make up the ever-evolving B2B marketing we landscape, and how much you recognize the changes that have already begun. Enter the Data Dictionary.
Adopt a common playbook that unifies your sales and marketing efforts and drives growth through clear, omnichannel measurement.
Identify transformational opportunities that leverage changing privacy measures like IP masking, cookie depreciation, and more.
Discover crucial insights into data sourcing and compliance, including its advantages, limitations, and evolution in the B2B domain.
Adopt a common playbook that unifies your sales and marketing efforts and drives growth through clear, omnichannel measurement.
Identify transformational opportunities that leverage changing privacy measures like IP masking, cookie depreciation, and more.
Discover crucial insights into data sourcing and compliance, including its advantages, limitations, and evolution in the B2B domain.
